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Format | MB-220 Course Contents | MB-220 Course Outline | MB-220 test
Syllabus | MB-220 test
Candidates for this test
are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.
Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
- Configure marketing applications (5-10%)
- Manage segments and lists (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage leads (10-15%)
- Create and manage marketing emails (10-15%)
- Manage customer journeys (15-20%)
- Manage events and webinars (10-15%)
- Configure and analyze customer responses (10-15%)
Course Outline | Syllabus | test
Configure marketing applications (5-10%)
Configure marketing settings
=> verify organization and business management settings
=> define default matching strategies
=> configure quota limits
=> configure event settings
=> configure Customer Insights synchronization
=> manage keywords for images for an organization
=> create templates
=> configure the privacy banner
=> configure settings for landing pages
=> configure data protection tools
=> configure Campaign & Materials Approval Workflow
=> configure Marketing Business Units
Manage segments and lists (10-15%)
Create and manage segments
=> determine segment type
=> create market segments
=> configure dynamic segments using Designer, Flow, or Query
=> combine segments using union, exclude, or intersect logic
Create and manage subscription centers and lists
=> determine usage scenarios for subscription lists
=> create a subscription list
=> add a subscription list or lists to a form
=> create a segment based on a subscription list
=> create and manage Subscription Center
Create and manage marketing forms and pages (10-15%)
Create marketing forms
=> determine which marketing form type to use
=> determine form requirements and limitations
=> create a marketing form using a template
=> enable prefilling for forms
=> embed a form on an external website
=> create new fields to add to marketing forms
Create and manage marketing pages
=> determine which marketing page type to use
=> create a marketing page using a template
=> add form blocks to marketing pages
=> customize a marketing page
=> create and use dynamic test links
=> implement dedicated marketing page blocks
=> preview and validate marketing pages
=> publish a marketing page
=> configure Personalized Landing Pages
Manage leads (10-15%)
Create and manage leads
=> create leads manually or automatically
=> synchronize leads from LinkedIn by using the LinkedIn connector
=> create and manage leads and lead segments through parent contacts/accounts
=> create and manage leads through social content
Create and assess sales readiness
=> create and manage Lead Scoring Models
=> create explicit and implicit scoring conditions
=> create compound conditions
=> set up condition models
=> configure thresholds
Create and manage marketing emails (10-15%)
Create email messages
=> create an email message
=> define mandatory fields
=> add dynamic content to email messages
=> integrate marketing pages with marketing emails
=> create A/B Emails
Publish and manage email messages
=> preview and test messages
=> validate and publish messages
=> edit Go live emails
Manage customer journeys (15-20%)
Create customer journeys
=> determine template types
=> implement content types
=> set up a customer journey
=> implement activity and launch workflow options
=> implement targets
=> implement flow control for customer journeys
Publish and manage customer journeys
=> validate and publish a customer journey
=> edit live customer journeys
Manage events and webinars (10-15%)
Create and manage events
=> create an event team
=> set up agendas, including internal and external tracks
=> manage speakers, registration, waitlists, and attendees
=> manage vendors, logistics, and accommodations
Create and manage webinars
=> determine webinar types
=> configure webinar options
Configure and analyze customer responses (10-15%)
Create and manage surveys and survey responses
=> identify survey question types
=> determine respondent types
=> configure response routing
=> preview and test surveys
=> publish surveys for customer journeys
=> implement workflow conditional logic for survey actions
Manage Customer Insights
=> determine report types
=> analyze contact insights
=> analyze lead insights
=> analyze segment insights
=> analyze customer journey insights
=> analyze email insights
=> analyze lead scoring model insights
=> analyze marketing page insights
=> analyze marketing form insights
=> analyze website insights
=> analyze redirect URL insights
=> gather and summarize survey results
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Microsoft Releases Public Preview of its Graph Java SDK v3
by using John okay. Waters
Microsoft has released a public preview of its Graph Java/Android SDK, and the company is attempting to find feedback on the unencumber.
Redmond defines the Microsoft Graph as "the gateway to facts and intelligence in Microsoft 365." it's designed to give a unified programmability mannequin that developers can use to access the facts in Microsoft 365, windows 10, and enterprise Mobility + safety. The Graph API gives a single endpoint ( https://graph.microsoft.com) for having access to "wealthy, people-centric records and insights uncovered as substances of Microsoft 365 services," the business says.
The Microsoft Graph exposes rest APIs and customer libraries to entry statistics on a number of Microsoft cloud functions, together with:
Microsoft 365 functions: Delve, Excel, Microsoft Bookings, Microsoft teams, OneDrive, OneNote, Outlook/exchange, Planner, SharePoint, place of work Analytics.
commercial enterprise Mobility and security functions: advanced hazard Analytics, superior threat insurance plan, Azure active directory, identity manager, and Intune.
windows 10 functions: actions, gadgets, notifications, typical Print (preview).
Dynamics 365 enterprise central.
Microsoft desires builders to take a number of new elements and enhancements during this preview release for a look at various drive, including:
New and enhanced authentication API in response to the Azure identity library. Use a single API to authenticate against Azure services and Microsoft Graph. Azure id adds help for device code circulation and customer certificate credentials grant move that have been not prior to now supported.
contemporary CompletableFuture API surface for asynchronous calls. Execute Microsoft Graph calls within the background with out blocking the leading thread the use of a standardized API. This lets you carry a fluid consumer journey devoid of compromising on the code maintainability.
contemporary date and time API. Use OffsetDateTime instead of Calendar masking a broader set of situations and presenting greater constant APIs.
New fluent API and non-compulsory parameters assist for OData methods. Take abilities of the complete set of methods attainable on Microsoft Graph.
performance and reliability improvements. because of decreased reminiscence and CPU consumption, the SDK promises a sooner journey to your end users.
Batch guide improvements. Execute Microsoft Graph JSON batches from a streamlined API, cutting back the code needed in your application.
Vincent Biret, a software developer at Microsoft, made the announcement in a weblog put up, in which he listed directions for developers who are looking to add the new SDK to their initiatives via GitHub and other platform package managers.
in regards to the writer
John okay. Waters is the editor in chief of a couple of Converge360.com sites, with a focus on high-end building, AI and future tech. he's been writing about chopping-aspect applied sciences and lifestyle of Silicon Valley for greater than two many years, and he is written more than a dozen books. He also co-scripted the documentary movie Silicon Valley: A a hundred yr Renaissance, which aired on PBS. He can be reached at [email protected].
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